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Vietnamese Rice Reaches Wider Global Markets Thanks to Brand Names


The Vietnam Trade Office in Japan reported that for the first time ever, Vietnamese rice has been served for lunch at the Japanese Cabinet Office. Chefs in the Japanese Cabinet Office made fried rice from ST25, an award-winning Vietnamese grain.

Vietnamese rice producers had to meet more than 600 stringent technical standards to enter the Japanese market. It took them over a year of negotiations with Japanese authorities. In September, the Loc Troi Group exported the Com Vietnam brand of rice to France, where it was then bought by the retailer E.Leclerc. 500 tons of Com Vietnam were sold to Carrefour in France, which is Europe’s largest retailer and wholesaler.

For more than 20 years, Vietnamese rice has been exported without proprietary brand names or under the brand of foreign importers. This is the first time that Vietnamese rice exports were packed and labeled with brand names registered internationally.

According to a spokesperson from Loc Troi, rice exports so far in 2022 have been higher than the whole of 2021. Aside from Japan, the company is also planning to increase its exports to Europe, the U.S., and Australia. Furthermore, distributors in the aforementioned markers have been expressing interest in buying from Vietnamese businesses.

Pham Thai Binh, general director of Trung An Hi-tech Agriculture Joint Stock Company from southern Can Tho Province stated that his company is unable to meet the demand in Europe. “We are also trying to increase production,” he said.

Analyst reports state that Vietnam’s rice exports were expected, benefiting from India’s export restrictions after the country’s rice yield was affected by the drought. India’s ban has caused rice prices in Vietnam and Thailand to increase sharply in the past month.

Deputy Minister of Agriculture and Agricultural Development Phung Duc Tien said rice exports are expected to be worth US$3.2-3.3 billion this year.


Hailing from California, USA. Ji-hyun is a Korean American πŸ‡°πŸ‡·πŸ‡ΊπŸ‡Έ with two growing boys who eat their weight in rice each week. After graduating UCLA & becoming a mom she started We Know Rice as a guide for all the students and moms out there looking to cook healthy and filling meals.

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