Aptly named the Rice Bucket Challenge, this program encourages large companies and the general public to make a bid to donate rice.
This program aims to reduce hunger in Malaysia that has been exacerbated by the COVID-19 pandemic.
The challenge is also another way to redistribute surplus food and other essential goods from the supermarkets and manufacturers to the underprivileged citizens in different parts of the state whose condition has been worsened due to the current health crisis.
Joining the challenge is easy: participants only need to fill up a bucket with food or non-food items located at allied outlets in the area.
After filling up their bucket or basket, those who take on the challenge must take a photo or video and post it on social media with the hashtag “#ricebucketchallengemy”, tagging three family members or friends to join before dropping them off at designated stations.
The general manager of The Lost Food Project, Mohd Syazwan, claims this new challenge as a meaningful yet enjoyable way to connect with struggling Malaysians who have been hit hardest by the COVID-19 pandemic.
“We can’t wait to see Malaysians get together and ‘rice’ against hunger nationwide,” said Syazwan.
This challenge aims to help 7,500 children in Malaysia as well as 30 charity organizations.
TLFP has since provided 800,000 meals to different B40 families even with the shortage of surplus food since the start of the Movement Control Order (MCO).
Among the well-known supporters of this challenge are singer Reshma Martin and actress Yasmin Hani.
This movement is also held in celebration of World Food Day on October 16.
In Kuala Lumpur, Malaysia, The Lost Food Project (TLFP) and the Malaysian Red Crescent Society (MRCS) starts a new challenge to feed the hungry amid the COVID-19 health crisis.